Privacy policy

Privacy Policy – My Equi Art

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from myequiart.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we may also collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” – data files placed on your device, often including an anonymous unique identifier. Learn more and manage cookies at: www.allaboutcookies.org
  • “Log files” – track actions on the Site and collect IP addresses, browser type, ISP, referring/exit pages, and timestamps.
  • “Web beacons,” “tags,” and “pixels” – electronic files used to record browsing behavior on the Site.

When you make (or attempt to make) a purchase, we collect certain information from you, including your name, billing and shipping address, payment details (including credit card numbers, Apple Pay, Google Pay), email address, and phone number. This is referred to as “Order Information.”

When we say “Personal Information” in this policy, we mean both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information to:

  • Fulfill your orders (including processing payment, arranging shipping, and providing invoices/order confirmations)
  • Communicate with you
  • Screen orders for potential fraud or risk
  • Send marketing communications, if in line with your preferences

We use Device Information to:

  • Help us screen for potential fraud (especially via IP address)
  • Improve and optimize our Site and marketing performance

Sharing Your Personal Information

We share your Personal Information with trusted third parties to help operate our store and services. For example:

We may also share information if required by law or to protect our legal rights.

Behavioral Advertising

We may use your Personal Information to provide targeted advertising or marketing we believe may interest you.

You can opt out of targeted ads using the links below:

Or visit the Digital Advertising Alliance opt-out portal.

Do Not Track

Please note: we do not alter our data collection when a "Do Not Track" signal is detected from your browser.

Your Rights (EU/EEA Residents)

If you are based in the EU/EEA, you have the right to:

  • Access the personal data we hold about you
  • Request corrections, updates, or deletions

If you wish to exercise these rights, please email hello@myequiart.com.

We process your information to fulfill contracts (e.g., to complete your order), or for legitimate business interests. Note that your information may be transferred outside Europe, including to Canada and the United States.

Data Retention

We retain your Order Information unless and until you ask us to delete it.

Minors

The Site is not intended for individuals under the age of 18.
If you are under 18, you must have permission from a parent or guardian to make a purchase.

Changes

We may update this policy occasionally to reflect changes in practices or for legal/operational reasons.

Contact Us

If you have any questions about this policy or how we handle your data, feel free to contact:

Amalia Thoors
Privacy Compliance Officer
📧 hello@myequiart.com
📍 My Equi Art / Ameros AB
Valhallavägen 110
114 41 Stockholm, Sweden
Org.nr: 559234-0169
VAT: SE559234016901